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Frequently Asked Questions
Q: What kind of Surveys can TouchPoll conduct?
TouchPoll Jamaica is the leader in point of experience surveys. This means we
can conduct surveys in almost any establishment where the business wants to
gather first hand information from customers, guests and clients about their
products and services. We have conducted numerous customer service lobby
surveys not to mention surveys at Expo's and Trade Shows. We have also, using
our hand held devices, conducted numerous surveys for our clients at their
sponsored events including parties.
Q: Why doesn't TouchPoll conduct other surveys apart from intercept surveys?
Many a business struggle with truly understanding the needs of their clients and
customers has they have been unable to devise strategies to learn from their
customers in an interactive and unobtrusive way. TouchPoll is therefore serving
the need of this customer base. The fact is that the market is big enough to
accommodate other companies who generalists at conducting surveys. We
prefer to be specialists in the area of point of experience surveys.
Q: How do the most difficult-to-poll individuals respond to TouchPoll systems?
TouchPoll systems are proven to be the method of choice for seniors and
high-income earners. Many seniors are not computer-literate, but they will stand
in line for the opportunity to give their opinions. Many times, it's the first chance
they will have to interact with this type of technology, and they all want to offer their
feelings.
High-income earners are the toughest segment to survey, but TouchPoll is
friendly, is quick, anonymous and most are very familiar with computers. Touch is
the method of choice for the more successful income group. We once polled over
100 high incomer earners in less than 4 hours at one of Jamaica's premier
Investment seminar.
Q: How do you get "realistic" income data and answers about sensitive issues?
Touchscreen is proven to be the very best method of collecting income data.
During a normal phone poll or clipboard survey, it is proven that high-earners lie
downwards and low-earners lie upwards. With touchscreen, the respondents
know no one will match their answers with their name, so income answers are
very responsible. As a matter of fact, close to 100% of our respondents gladly
offer "straight" answers, something our client count on and greatly appreciate.
Q: How do we control the "sampling"?
Clients want to know that, if needed, true random sampling is occurring. Our
systems are the best known methodology for polling all types of respondents.
Literally every segment of the population is drawn to these systems (including
seniors and the more affluent) in equally proportionate percentages. Unless a
respondent is illiterate (this grouping is rarely required to be surveyed by our
clients), he or she will take the survey.
Q: How do we handle "walk-aways"?
It's no secret that a small percentage of respondents may stop entering questions
due to being in a hurry, or they may be pulled away by a spouse etc. During
clipboard survey or phone polls, the respondent may chose to give misleading or
false answers to bring the process to an end, rather than walking away or
hanging up. Our systems are not affected at all by this-- they are programmed to
discard data entered for an incomplete survey and resets to the start screen right
after a person discontinues the polling process thus allowing another respondent
to take the survey.
Q: Will TouchPoll let the respondent "branch" off to different questions?
Yes. Based on the respondent's answer, the poll can take that person to
subsequent different questions that others may not see. This is logic branching
and takes place unknown to the respondent. In fact two persons can take two
entirely different survey based on their response to an initial question in the survey
totally unknown to them.
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Frequently Asked Questions
Q: How many questions and answers can a survey have?
The number is unlimited. However, be careful not to make the survey too lengthly!
Most surveys have about two dozen questions. Each question can have up to
twenty answer options, and it can be customized to allow for multiple answers per
question or for text to be typed in for open-ended questions.
Q: How much do you charge?
Pricing a survey takes into consideration a number of factors including length of
survey instrument and complexity, target audience, sample size, locality of survey,
duration of survey, turn around time for presenting of findings etc., hence cannot
be priced without taking such factors into consideration, Please call us to
discuss your requirements and we'll be happy to guide.
Q: How long does your surveys take?
The time to take a survey is dependent on the length of the questionnaire an in the
case of TouchPoll also highly dependent on the respondent. We have conducted
surveys where a 10 question instrument is completed in under 45 seconds with
others taking a little over 1 minute to complete the same instrument.
Q: What kind of equipment does TouchPoll utilize?
The TouchPoll software is specifically designed for the conducting of surveys. We
then utilize touchscreen desktop computers and touchscreen tablets off the
market that have been tested to be most compatible with our software. There are
currently tablet computers in the market whose battery life can run up to 10 hours
ensuring the most time demanding surveys can be pursued.
Q: How do we stop kids or inappropriate respondents from taking a poll?
Whether attended or unattended, our interactive technology automatically
branches kids or non-desired demographics to other questions which may be
used or deleted; nonetheless, many modern-thinking clients prefer to program
separate internal surveys for children and others. Appropriate placement of the
TouchPoll survey station and some level of monitoring can also greatly assist this
process.
Q: How do we stop respondents from taking our surveys more than once?
We have carefully studied this issue, with some amazing results. We have found
a higher incidence of persons wanting to take the poll twice at events such as
expo's and trade show. This due to the fact that sometimes there are other
demonstration products on display and persons tend not to think that a real
survey is being conducted. Even so statistically this represents a very low
percentage of persons (less than 1%). At events such as seminars, conventions
or conferences almost no one ever wants to take the poll twice.
Q: Can i create my own surveys?
Absolutely. Our lease program that caters to organizations that are interested in
year round surveys allows them to design as many surveys as they like all within
their establishment. TouchPoll has a built-in wizard that leads you step by step in
the creation of a poll. You can even re-arrange questions after you've started!
Q: What if the power fails?
The system automatically saves all previously data, then "re-boots" right back to
the start screen if desired.
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