Benefits
What can you learn today?
Touchscreen market & Opinion Research
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What are some of the benefits of using TouchPoll?
Speed: 10 times as fast as clipboard surveys or phone surveys
Accuracy: Respondents are more likely to reveal sensitive information and
answer questions honestly with touchscreen computers than with any other
methodology.
Real-time Results: View results instantly on screen or through network, modem
or wireless transfer. Data is current, not historical.
Color Graphics: Attractive pie-charts and bar graphs make analyzing results a
snap!
Cross-tabulation: Cross-tabulate data with just a touch
Interactivity Probes Deeper: TouchPoll allows you to “drill down” for more
detailed feedback.
High Response Rates: If the respondents are actively invited to participate, the
response rate can be significantly higher. Touchscreen “interviewing” is non-
threatening and anonymous.
It’s Fun! Respondents want to use a touchscreen computer.
Insures that “branching” patterns are accurately followed: Touchscreen ensures
participants are branched to appropriate questions.
Elimination of data entry, keypunching and editing: Respondents enter their
own answers directly by simply touching the screen.
Elimination of interviewer bias: Touchscreen survey asks the questions
uniformly, without bias.
Poll hard-to-survey demographics: Touchscreen allows you to gather feedback
from seniors and high income earners.
