Uses
What can you learn today?
Touchscreen market & Opinion Research
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Uses
TouchPoll Customer Survey Systems are currently deployed to
collect a variety of information aiding in:
• Demographic Studies
• Political/Legislative Feedback
• New Product Feasibility Studies
• Analyzing Advertising Effectiveness
• Economic Impact studies
• Lead Generation
• Customer Surveys
• Trade-Show Surveys
• Employee Satisfaction Surveys
• Real Estate Model House Surveys
• Exhibitor Satisfaction Surveys
• Special Event Surveys
• Library, Museum, Zoo Patron Surveys
• Sporting Event Surveys
• Opinion Polls
• Uncovering Perceptions
• Public Transportation Studies
• Expo and Conference Surveys
• Airport Studies
• Airline In-flight Surveys
• Hotel Guest Satisfaction Surveys
• Healthcare Patient Satisfaction Surveys
• Image Studies
and many, many more…
Where and why is touchscreen used?
Using TouchPoll is intercept polling; We intercept respondents who
answer questions by touching answers right on the
monitor…simple, effective, and accurate!
Think about it…if respondents enter in their own answers,
keypunching of data is completely eliminated. Believe it or not, half
of the “margin of sampling error” is due to sloppy keypunching of
results. Plus, respondents are far more likely to be honest when
choosing answers to sensitive questions, so the data is more
accurate in every way.
Since respondents are “fed” new questions interactively, the whole
process is fast—literally 10 times faster than clipboards and phone
surveys. And, being interactive, those being polled are also being
probed deeply about issues, since, when they answer each
question, they can be “branched” or “treed” to questions as a result
of a previous answer.
You’ve heard of “random sampling”. Interactive touchscreen
research is the best random selector, since studies have proved
that every demographic group is attracted to the survey stations.
That means your results are highly reliable—seniors and high-
income earners alike (the two toughest demographics to survey)
enjoy the touchscreen process, and have actually stood in line to do
it! That, together with “kid-proofing”, makes TouchPoll systems the
choice for many firms.
Scientific research has shown that touchscreen is preferred by
respondents seven to one over other more traditional methods. It’s
no wonder why we experience very successful meetings with
clients—it’s actually a pleasure to meet with them, something most
businesses can’t experience.
Note: When asked to participate, 91% of all respondents say yes. In
the mall, 82% of all people who see a clipboard avoid it! Enough
said.
