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"Every year thousands of people give feedback using our
Touchscreen customer survey system."
In the broadest sense, the TouchPoll Survey System permits the anonymous gathering of survey response data
from individuals under just about any circumstance. Whether the survey questions are displayed on a hand-held
device, a counter top unit, or a stand-alone kiosk, all the survey respondent has to do is touch a computer screen
to indicate his or her answers of choice.
Traditional polling or survey methods included clipboard surveys, phone polls, mail-out questionnaires,
comment cards, focus groups and Internet research. Problems with these methods include lack of response,
large amount of time required to poll, large amount of time required for keypunching of data, interviewer bias and
the overall expense.
TouchPoll is a software system used on a touch screen computer, where respondents can "touch" their answer
onto the actual computer screen. The questions in the poll are customized for each organization or industry’s
unique requirements. This insures that the information gathered is exactly what is required to provide a valuable
research report which can be benchmarked against future surveys and/or other locations.
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Benefits of using TouchPoll?
- Speed: 10 times as fast as clipboard
surveys or phone surveys
- Accuracy: Respondents are more likely
to reveal sensitive information and
answer questions honestly with
touchscreen computers than with any
other methodology.
- Real-time Results: View results
instantly on screen or through network,
modem or wireless transfer. Data is
current, not historical.
- Color Graphics: Attractive pie-charts
and bar graphs make analyzing results a
snap!
- Cross-tabulation: Cross-tabulate data
with just a touch
- Interactivity Probes Deeper:
TouchPoll allows you to “drill down” for
more detailed feedback.
- High Response Rates: If the
respondents are actively invited to
participate, the response rate can be
significantly higher. Touchscreen
“interviewing” is non-threatening and
anonymous.
- It’s Fun! Respondents want to use a
touchscreen computer.
- Insures that “branching” patterns are
accurately followed: Touchscreen
ensures participants are branched to
appropriate questions.
- Elimination of data entry,
keypunching and editing:
Respondents enter their own answers
directly by simply touching the screen.
- Elimination of interviewer bias:
Touchscreen survey asks the questions
uniformly, without bias.
- Poll hard-to-survey demographics:
Touchscreen allows you to gather
feedback from seniors and high income
earners.
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| | | Our affiliates have been providing accurate technology- | | | based data collection since 1976
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Industry Applications
TouchPoll solutions are utilized in a variety of vertical market applications,
including Conferences, Expo’s, Trade shows, Healthcare, Tourism & Hospitality,
Airlines, Government, Banking, Retail, and across industry lines with a variety of
Human Resources Applications.
Deployment
TouchPoll Customer Survey Systems are currently deployed to collect a variety of
information aiding in:
• The testing a new product or idea
• The evaluation of the overall consumer experience
• The evaluation of employee satisfaction
• Learning the demographics of the customer or client
• Analyzing advertising effectiveness
• The economic impact of an event
• The planning for future events
• The understanding of respondent perceptions on a given set of issues
• And many, many, more
Our Survey Systems are delivered complete and ready to start working as soon as
they are turned on. We can offer survey packages, depending on your specific
requirements.
What organization doesn't want to learn what their customers and potential
customers really think so that they can improve and/or increase business (and
thus their bottom line)?
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Uses
TouchPoll Customer Survey Systems are currently deployed to
collect a variety of information aiding in:
• Demographic Studies
• Political/Legislative Feedback
• New Product Feasibility Studies
• Analyzing Advertising Effectiveness
• Economic Impact studies
• Lead Generation
• Customer Surveys
• Trade-Show Surveys
• Employee Satisfaction Surveys
• Real Estate Model House Surveys
• Exhibitor Satisfaction Surveys
• Special Event Surveys
• Library, Museum, Zoo Patron Surveys
• Sporting Event Surveys
• Opinion Polls
• Uncovering Perceptions
• Public Transportation Studies
• Expo and Conference Surveys
• Airport Studies
• Airline In-flight Surveys
• Hotel Guest Satisfaction Surveys
• Healthcare Patient Satisfaction Surveys
• Image Studies
and many, many more…
Where and why is touchscreen used?
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